WEBSITE ADVICE
Website Audits for consultants, creatives
and coaches
Making sure your website is working for your business doesn’t need to be complicated or time-consuming.
Guidance and easy to understand practical website advice.
Get a web designer’s eyes on your website and save many hours searching Google for answers that you may never find.
You probably didn’t start your business so you could learn about websites. You rather help and focus on your clients. Let me help and review your website thoroughly!
Six step process to auditing your website
We’ll meet on Zoom for a 1-hour call to discuss strategies and ideas to give your website a boost.
I’ll review your website before our call and put together your audit results.
It will give you clarity, confidence and a clear plan to move your business forward.
✦Homepage
Navigation: Do you guide visitors with design and e.g. CTA’s (call to action). Or does your layout distract your users?
Do you clearly explain what you do?
Have you considered your goal and what you want visitor’s to do?
✧Branding
Is your brand design consistent and in line with your goals?
Visual Hierarchy: is each element sized appropriately?
Are your typography, colours and graphics on-brand and relevant to your message?
Do you guide visitors with design?
✦Copy (text)
Readability: How easy is it to understand your content?
Do you clearly explain what you do?
Does the language resonate with your ideal customer and keep them engaged?
✧SEO
Have you optimised your photos, page titles and page descriptions?
Have you used your page headings and hierarchy effectively?
Have you considered internal links and URL structure?
✦Mobile responsiveness
Mobile responsiveness is not just important for user experience but also for SEO.
Does your website look good on different-sized devices?
We are looking at layout, fonts and navigation. Does each element display as intended?
✧Customer Journey
We are looking at navigation and flow
Do you have user-focused design and direct visitors effectively?
How accessible is your website and information?
Have you considered your visitor behaviour?
Are you ready?
INTRODUCTORY OFFER
Your investment: A$250 (~US$175; ~EUR170)
How it works
01. →Book your audit
Book your 60-minute video call. I’ll review your website before our call and put together your audit results.
02. →We meet online (via Zoom)
I’ll walk you through your audit results so that you know exactly what I reviewed and what I found. I’ll also share simple website updates that will help you achieve your website goals.
03. →Improve your website
You can make the recommended updates yourself using the detailed audit results. You can also choose my support and I’ll make those changes for you while you take care of your clients.
I open up limited slots each month that I can give your website my undivided attention.
Please contact me and I’ll send you a link to my booking calendar
If we haven’t met yet…
Hi, I’m Susanne
I’m a web designer for small service-based businesses that want to make an impact and a real difference in the world. I primarily work with women-led businesses.
Your website is your strongest marketing tool. It is always ‘on’ representing your business. It’s working for you when you are sleeping or spending time with your family. Social media is great, but nothing can replace a website for marketing. It’s the home of your business!
I’m not someone who promises quick wins or unrealistic outcomes but….I’m here to help you make sure that your website is working hard for you.
Why me you might ask?
Over the 10 years I worked in university administration as Faculty Website Manager I had many training and development opportunities- from writing for the web courses to Vision Australia web accessibility training. I also worked closely with the IT team and learned best practice design from a technical angle.
When I started my first business in Property Styling I decided to build my website on Squarespace. Since then I’ve continued learning from the best in the Squarespace community like Kerstin Martin and Louise Henry, as well as attending in-person workshops e.g. with Melbourne’s multi-award-winning web design agency Chromatix. I continue to invest in myself and never stop learning and keeping up-to-date with design trends and Google SEO changes.
The website audit is perfect for you if…
You (or your non-web designer partner/neighbour/friend) created your website
It’s been 12+ months since you launched or updated your website.
You are a service provider.
This might not be the best option for you if…
You hired a professional web designer to build your website in the last 6 months.
Promoting specific offers is not the main purpose of your website.
You are mainly selling products.